10x Longer lasting cool (vs. a leading fluoride toothpaste). Colgate-Palmolive has built a tradition of sourcing mint from local mint farmers over several generations (levels of American Mint vary). Most people don't know that the great taste of their Colgate toothpaste might have started on a farm from where they live. Thank you for helping us support all of our American mint farmers. Proudly working with American Mint Farmers. Save Water: Turn off the tap while brushing.

Sorbitol, Water, Hydrated Silica, Peg-12, Sodium Lauryl Sulfate, Flavor, Cellulose Gum, Tetrasodium Pyrophosphate, Cocamidopropyl Betaine, Sodium Saccharin, Methylcellulose, Titanium Dioxide, Fd&c Blue No. 1, Fd&c Yellow No. 5

Directions: Adults and Children 2 Years of Age and Older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. Children 2 to 6 Years: Use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing). Children Under 2 Years: Ask a dentist or physician.